About Daria Bambalina

Daria Bambalina is a brand strategist, brand creator and educator working at the intersection of fashion, business and culture.

With an academic background that combines international relations, sociology and luxury brand management, Daria approaches brand creation not as a surface-level aesthetic exercise, but as a complex system shaped by culture, psychology, business logic and long-term vision.

She holds:

  • a BA in International Relations and Diplomacy from Lazarski University, Warsaw, Poland

  • a Master’s degree in Fashion and Luxury Brand Management from Polimoda University, Florence, Italy

  • an MA in Sociology from Civitas University, Warsaw, Poland

Her professional experience spans both international fashion houses and independent brand creation.
Daria worked in Italy with brands such as Monnalisa, Borgo Italia and Alexander McQueen, gaining firsthand experience inside the European luxury and premium fashion industry.

She is the founder of several brands and creative projects, including:

  • TAITH — a contemporary brand presented at Le Bon Marché, Farfetch, Printemps, The Frankie Shop, Moda Operandi and other leading global fashion platforms

  • Dash My Buttons — a fashion brand built from concept to international presence

  • Stretchingirl Studio — a movement and body-focused studio founded in Warsaw

As a brand creator and consultant, Daria has helped develop and shape numerous fashion and lifestyle brands, including Ether, guiding them through concept development, positioning, aesthetics, strategy and market entry.

Alongside her practical work, Daria is a Creative Marketing and Brand Management lecturer at Civitas University, where she teaches future founders and brand managers to think critically, strategically and culturally about brands — beyond trends, formulas and surface solutions.

Today, through The Direction, Daria brings together her academic knowledge, international industry experience and years of brand-building practice to help founders understand how the world of brands works now — and how to consciously choose their next direction.