The Direction: Foundations A recorded program for those considering the creation of a brand — and wanting to understand what it truly requires.

The Direction: Foundations A recorded program for those considering the creation of a brand — and wanting to understand what it truly requires.

450,00 zł
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The Direction: Foundations A recorded program for those considering the creation of a brand — and wanting to understand what it truly requires.
  • The Direction: Foundations A recorded program for those considering the creation of a brand — and wanting to understand what it truly requires.
  • The Direction: Foundations A recorded program for those considering the creation of a brand — and wanting to understand what it truly requires.
The Direction: Foundations A recorded program for those considering the creation of a brand — and wanting to understand what it truly requires.

The Direction: Foundations A recorded program for those considering the creation of a brand — and wanting to understand what it truly requires.

450,00 zł
Taxes included.

The Direction: Foundations is a short, focused recorded program created for people who are thinking about building a brand, but want clarity before taking the first step.

This is not a “how-to” course.
Not a checklist.
Not motivation.

It is a way to understand:

  • what it actually means to create a brand today

  • how the world of brands works now

  • what founders often misunderstand at the beginning

  • what kind of thinking, structure and responsibility brand creation requires

Before investing money, time and energy — this program helps you understand if this path is truly yours.

Format

• 5 recorded videos
• approx. 20 minutes each
• available in Russian and Polish
• watch at your own pace
• lifetime access

Concise. Clear. Focused.

What You Will Explore

Across five sessions, we look at:

  • what a brand really is — beyond visuals and trends

  • how brands function as systems (culture, product, business)

  • the reality of the fashion and brand world today

  • common mistakes at the very beginning

  • how to think before you start creating

This program doesn’t give answers for everyone.
It gives better questions.

Who It’s For

This program is for you if:

  • you are thinking about creating a brand

  • you feel inspired but also unsure

  • you want to understand the reality, not the fantasy

  • you value clarity, intelligence and long-term thinking

  • you want to start consciously, not impulsively

It is especially valuable before:

  • launching a brand

  • investing in production

  • enrolling in deeper programs

Who It’s Not For

This is not for those looking for:

  • quick tactics

  • shortcuts

  • trend-based formulas

  • step-by-step execution plans

This is a thinking space.

Position in The Direction Ecosystem

The Direction: Foundations is:

  • the first entry point

  • the base of the ecosystem

  • preparation for deeper work

From here, founders can move into:

  • Individual Direction Sessions

  • Group programs

  • Intensives like The Direction AW 2026

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